Simply stated, we add value and recognition to your brand by creating video ads, sponsorships, and placements that leverage the power of WebTV.

Our approach is to execute on five major points:

1. Understand your brand's culture and message. 
2. Understand your brand's buyers and their motivations.
3. Identify or create web video properties that align with 1 and 2.
4. Create and execute an integration plan.
5. Actively monitor, modify distribution, and report performance.

Understanding your Brand

Before we can execute any kind of integration we must first understand your brand, the message you have chosen that identifies your brand's place in the market, and the real people who represent your target buyers.  Only then can we create or identify web properties that align with your goals.

Creativity

Why is creativity a requirement?  Shouldn't it just be about the numbers?  Well, that would certainly make things easier.  But sometimes we find that the best fit for a new brand is not necessarily the web series with the largest audience.  We also look at the demographics that make up an audience and can often identify a more targeted integration that will create a mutually beneficial engagement for both the web series and the brand.  We do this by looking at the dynamics that make the show interesting and attract or retain viewers.  And if we cannot identify an existing web property that meets our goals, we may create one by working with both in house and partner producers.

Follow Through

You might be surprised by this one... but, it's not for you.  The follow through we do when we execute a plan is really for our benefit.  We want to keep a close eye on the performance of various platforms, the state of the industry, and the variables that make or break an integration initiative.  It's what makes us good at what we do.  But, don't worry.  We'll keep you up to speed.  In fact, if you're not involved in the initiative then we've already failed.  And we won't let that happen.